Vashtie Kola, a multifaceted artist, shares her journey from grappling with cultural identity to becoming a trailblazing designer, DJ, and cultural icon. Through a conversation, she reflects on her upbringing, creative ventures, and the significance of cultural representation in her work.
Exploring Cultural Roots
Growing up in upstate New York as a child of Trinidadian immigrants, Vashtie navigated a blend of ethnic backgrounds within her family. Immersed in a diverse community, she initially struggled to reconcile her Trinidadian and American identities. However, a transformative trip to Trinidad provided clarity, allowing her to embrace her heritage without explanation or apology.
Influence on Personal Style
Vashtie’s deepening connection to her culture profoundly influenced her personal style. Incorporating elements of Indian and Trinidadian heritage, she adorned herself with Indian gold jewelry and fabrics, celebrating the rich tapestry of Caribbean culture. Immersing herself in Caribbean music genres like soca and dancehall further enriched her cultural expression.
Creative Exploration
Driven by her artistic inclinations, Vashtie delved into various creative pursuits post-college, notably filmmaking and music video direction. Her passion for Caribbean culture manifested in projects featuring artists like Rihanna, where she showcased the vibrant spirit of dancehall music.
Revolutionizing Nightlife
In response to the exclusivity of New York City nightlife, Vashtie launched “1992,” a ’90s-themed party emphasizing inclusivity and authenticity. Rejecting traditional club norms, she created a space where individuals could express themselves freely, irrespective of attire or status.
Pioneering Design
Despite humble beginnings, Vashtie’s distinctive style and cultural resonance caught the attention of the fashion world. Her collaboration with Jordan Brand marked a historic moment, making her the first woman to design Air Jordans. Drawing inspiration from her tomboy roots and Trinidadian heritage, she infused the iconic sneakers with vibrant hues and symbolic details.
Embracing Identity
Receiving recognition as an “It Girl” and cultural influencer, Vashtie embraces her role as a beacon of representation for marginalized communities. Her journey from cultural ambiguity to self-assuredness resonates with diverse audiences worldwide, inspiring individuals to embrace their unique identities and celebrate cultural diversity.
Championing Inclusivity
For Vashtie, being labeled an “It Girl” signifies more than personal acclaim; it symbolizes inclusivity and empowerment for those who feel marginalized. Her authenticity and unapologetic embrace of cultural heritage challenge conventional notions of success, paving the way for greater visibility and representation in mainstream media.
Conclusion
Vashtie Kola’s transformative journey exemplifies the power of embracing cultural identity and creative expression. Through her artistry and trailblazing endeavors, she continues to break barriers and inspire others to embrace their heritage unapologetically. As a cultural icon and pioneer, Vashtie’s impact transcends fashion and music, advocating for inclusivity and representation in every aspect of society.
