EazzyPizzy, a pizza and gelato restaurant, recently underwent a remarkable transformation with the help of Istanbul-based studio W Design Bureau. Collaborating with illustrator Lesha Limonov, the creative minds at W Design Bureau embarked on a journey to craft a bold and dynamic brand identity and packaging design system for EazzyPizzy.

Embracing Vibrancy and Energy

At the core of EazzyPizzy’s new identity lies a vibrant and energetic aesthetic, brought to life through a bright color palette and a playful mix of illustrations and custom typography. With a focus on capturing the brand’s lively personality, the creative team at W Design Bureau curated a visual experience that exudes warmth and excitement, inviting patrons to indulge in a culinary adventure.

Seamless Integration of Illustrations and Typography

One of the defining features of EazzyPizzy’s branding and packaging design is the seamless integration of illustrations and custom typography. Working in collaboration with illustrator Lesha Limonov, W Design Bureau curated a collection of playful illustrations that perfectly complement the custom typography, resulting in a cohesive and visually engaging design system that reflects the brand’s playful spirit.

Conclusion: A Feast for the Senses

In conclusion, the collaboration between W Design Bureau, illustrator Lesha Limonov, and EazzyPizzy has yielded a remarkable brand identity and packaging design system that celebrates the joy of dining. With its vibrant color palette, playful illustrations, and custom typography, EazzyPizzy invites customers to embark on a culinary journey filled with flavor and excitement. As patrons indulge in the restaurant’s delectable offerings, they are treated to a feast for the senses, courtesy of the bold and fun branding crafted by W Design Bureau.