The Epicure São Luiz environment, featured at Casacor 2022, was a collaborative endeavor between Mercadinho São Luiz, the largest supermarket chain in Ceará, and architect Anik Mourão. Inspired by the philosopher Epicurus and the Epicerie concept of French stores, the space offered innovative gastronomic experiences, including a concept kitchen-cinema, aimed at redefining the presentation and sharing of recipes.
Embracing Northeastern Roots
Anik Mourão’s design paid homage to the Northeastern heritage, incorporating rustic elements and creating an intimate ambiance for product demonstrations and brand activations featuring guest chefs. The space exuded warmth and authenticity, reflecting the rich culinary traditions of the region.
Elevating the Guest Experience
Ana Luiza Ramalho, marketing director at Mercadinhos São Luiz, emphasized the intention to elevate the guest experience beyond traditional gourmet environments. Collaborating with Anik Mourão, the goal was to create a space where guests felt at home, fostering a sense of comfort and belonging.
Sensory Exploration through Design
The project embraced warm terracotta tones, wood, and brick materials, offering visitors a sensorial journey through carefully curated textures and colors. Every aspect of the space was meticulously crafted to evoke a feeling of familiarity and immersion in the culinary experience.
Architectural Highlights
Notable features included a large table suspended by a metallic structure against a concrete wall, crafted from Elegant Brown quartzite, providing seating for 16 guests. Additionally, a metallic gabion wall filled with raw Perla Santana quartzite contributed to the rustic ambiance, complemented by Arezzo quartzite sheets that facilitated water drainage, enhancing the overall sensory experience.
Recognition and Success
The Epicure environment garnered acclaim, receiving the first-place award in the Best Environment for Public and Commercial Use category. Anik Mourão’s innovative design not only showcased culinary creativity but also highlighted the seamless integration of conceptual artistry with functional architecture.
Anik Mourão’s collaboration with Mercadinho São Luiz at Casacor 2022 exemplified a fusion of culinary excellence and design innovation, setting new standards for immersive gastronomic experiences.
